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Knowledge in Advertising
Environmental Clearance (EC) in India
How to obtain EC for any project in India.
Haider Jawed
Environmental Management - The New Resource Bank
Green funding and how to go about it
Written analysis and communication report
Executive Summary Shanthala, a new joinee in a technology startup, Augur, is struggling with the problem of her supervisor, Ritesh, taking credit for her hard work. She is deeply affected by Ritesh’s attitude towards her and other team members’ effort and she wants to come out with a solution. The options she has are talking directly to Ritesh, talking to Varun for Team Reallocation or complaining about Ritesh, do nothing and wait till Ritesh is promoted or switch her job. The criteria for evaluating these options can be expected effectiveness, potential damage to her career, time taken to implement and psychological pressure felt. Based on the evaluation of the various options possible, the best plan for Shanthala seems to be talking to Ritesh about her concerns and her expectations from the work. She must approach Ritesh to discuss her issue and emphasize that her contribution has been central to his successful presentation. Index 1. Situation Analysis………………………….……………………………………………1 2. Opportunity Statement………………………………………………………………….1 3. Options for the Problem………………...………………………………………………2 4. Criteria of Evaluation……………………………………………………………………2 5. Evaluation of options……………………………………………………………………2 6. Recommendation……………………………………………………………......……...4 7. Action Plan and Implementation……………………………………………………….4 8. Contingency plan…………………………………………………………………….….4 Situation Analysis Hailing from a small town, Shanthala wanted to come out of her cocooned existence and explore the ethos of a big city. An ambitious fresh graduate, she chose to join Augur, a technology startup. She was assigned under Ritesh, an achiever and also ‘a fun guy to work with. She was a disciplined, organized worker who finished her work well before the deadline and believed that one’s work should speak for oneself. Though Ritesh assigned a larger share of work to Shanthala, she sensed that he was denying her the due credit. On multiple occasions, he claimed her work to be his, thus garnering praise from Varun, the CEO and others. Shanthala thought her eureka moment had arrived when she discovered an important flaw in the Neoven account. She was very disappointed and infuriated with Ritesh when he took all the credit for this too in the meeting but she did not speak up for herself. Opportunity statement Shanthala was deeply affected by Ritesh’s attitude towards her and other team members’ effort. Though she raised this issue with her team-mates, they brushed it aside saying that Varun was aware of the team’s efforts. This left Shanthala wondering if her hard work was futile and what she could do to ensure that she got credit for her ideas and efforts. Options 1. Shanthala can talk to Ritesh 2. Shanthala can talk to Varun for Team Reallocation/Complain about Ritesh 3. She does nothing and waits till Ritesh is promoted 4. She switches job Criteria for evaluation 1. Expected effectiveness 2. Potential damage to the career 3. Time Taken to Implement 4. Psychological pressure felt Evaluation of Options First we score all the options according to the criteria form 1-5 (with 1 being least and 5 being most) and then explain each of them in detail Talk to Ritesh Talk to Varun Do nothing Switch job Effectiveness 3 2 1 5 Potential damage 2 4 2 3 Time taken 1 3 5 4 Pressure felt 2 3 5 2 Option 1: Talk to Ritesh Talking to her team leader will take the least time and since he is the team leader he is approachable. After listening to her, Ritesh may or may not take any action to redress her issues as he may have his sight set on his own promotion. Since the matter has not been escalated whatsoever, there will be almost no backlash to Shanthala’s office life, except if for some reason Ritesh becomes vindictive towards her. Option 2: Talk to Varun for team reallocation/ complain about Ritesh Shanthala will be bypassing her team leader and talking directly to the CEO. This might take more time because Varun is a busy man and talking to a new comer about team problems who is under a star performer is not at the top of his priority list. Shanthala’s problem might not get attended to effectively. Moreover, the potential backlash is enormous because if Ritesh comes to know of this conversation he may become less inclined to be friendly towards her. Hence Shanthala might feel immense psychological pressure. We also don’t have any information about the other team leaders and can’t comment if her problem will be solved by switching teams. Option 3: Do nothing until Ritesh’s promotion Ritesh is rumored to become the next VP, so his actions may be directed towards that. There is no certainty regarding Ritesh’s promotion, so adopting this course will mean that her present state of mind will persist. There is a chance that Ritesh’s behavior will not change post-promotion so this may not be the best course of action. Also, Shanthala may continue to be subjected to the same practice in the future. Option 4: Switch jobs The main reason for Shanthala to switch jobs would be lack of due visibility and injustice. Switching jobs to a bigger company will mean there will a dedicated department for redressals, in case she faces the same problem there. This might also be an opportunity for her to choose a company where she is better suited to the culture. Nevertheless, Shanthala’s hesitance to speak up or ability to cope up with corporate culture might persist.Recommendation Based on the evaluation of the various options possible, the best plan for Shanthala seems to be talking to Ritesh about her concerns and her expectations from the work. Action Plan and Implementation Shanthala must approach Ritesh to discuss her issue and emphasize that her contribution was central to Ritesh’s successful presentation. Shanthala should adopt a demeanor which is neither too confronting nor too meek. She could start by seeking feedback on her performance so far and inquire if Ritesh has any complaints regarding her work. Further, she should clearly articulate to Ritesh how her morale has dropped low owing to Ritesh not acknowledging her contribution. With the amount of effort that the team puts in while working on a project, it is demotivating if the team leader does not appreciate the efforts of the individual members. She could ask Ritesh the reason behind not being given due credit. At the same time, she needs to point out the way she looks at life and her work ethics. The reason behind her conduct is her previous experience and cultural upbringing. This will also portray her genuineness to understand the reason for the lack of recognition from Ritesh. Contingency Plan There is a possibility Ritesh will not pay enough heed to Shanthala’s grievances. In such a scenario, Shanthala will have to show some courage and leadership. She can choose not to reveal her findings to Ritesh but directly address it to the team during meetings. This can certainly gain her ample amount of visibility and also will prevent Ritesh from stealing her thunder.
Akhil Yadav
US vs UK- Media
News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil. The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals. Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant." Neil pointed out that his magazine websites (- he is also chairman of ITP Publishing, the Gulf's largest magazine publishers) were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 per cent of the bottom line" this year in terms of revenue. He also pointed out that the one of the biggest spikes in traffic for Telegraph.co.uk was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation." Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun". He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers". In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."
Ekagra Agarwal
INTERNET CENSORSHIP
Internet censorship is subjected to governmental control to keep programmes inoffensive to the public. It controls the ideas and information in a society. The question is if government should be allowed full authority on the internet. Is it completely fine to allow the government to decide the information we access and does this infringe on the rights of freedom and speech? First of all, there are the people who side with internet censorship. There is certain vulgar and offensive material put on the internet which can cause divisions between the society and offend some of the people. For example, videos and articles against a religion or culture can cause problems between citizens within a nation and so such information has to be censored. Censoring material that insults a religion helps protect society from disputes and thus doesn’t qualify to be called stealing someone’s rights. Moreover, censorship is important to keep children from corrupting their minds. Inappropriate videos and images put on the internet can be seen by the youth which is why this material should be removed by censoring.This act by the government ensures children don’t get to see vulgar material which can destroy their innocence. So, in a sense, government helps to protect children and in this case freedom of such information cannot count as it is too mature for children. Furthermore, some people argue that internet censorship is necessary to preserve national security. Without censorship, it is impossible to maintain secrecy of information and protect it from enemies that can use it against the nation. Adding on, other forms of illegal material being communicated are stopped by censorship. Illegal downloading of copyrighted content is a crime and internet censorship helps the government to catch criminals that indulge themselves in this act. As well, e-mail containing dangerous information like bomb plans have no right to be spread around the internet and so discarding them is the right thing to do. This shows that the government does not violate rights of freedom of speech by actually protecting its public from threatening information. However, others think that internet censorship is a violation to rights of freedom of speech. It limits free access to information which causes the society to foster ignorance in its citizens.
Anmol Gautam
Essentials of Marketing
Essentials of Marketing
tulika goyal
The New Rules of Marketing and PR
The New Rules of Marketing and PR: How to Use Social Media
CAGE Framework
CAGE framework by Pankaj Ghemawat to study international expansion
GANESH HARIHARAN
BIO Assignment
BIO Assignment
Shubham kumar
The case study of Amul
It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen In 1952 Bombay government terminated polson’s contract and signed with AMUL In 1955 Dairy and milk powder plant was established wth aid from the united nations children’s fund UNICEF In 1960 AMUL pioneered production of milk powder and baby food from buffalo milk Today AMUL members supply more than 9.2 million litres of milk per day.
Khushie Dubakka
Arrow Case study
Arrow- The Authentic American It is one of the leading premium readymade brands having a rich history dating back to 1885 It is owned by PVH Corp, USA Arrow is famous for it’s premium men's wear Brand Arrow was positioned as follows A voice of authority International Brand Premium Quality
Amul case study
The case study is about challenges amul faces.
DIVYANSH PANDEY